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E-commerce home page design is one of the most important aspects of your website. It’s the first thing that users see when they land on your site and it should be able to catch their attention for at least a few seconds. If an e-commerce website has a beautiful homepage, then it’s likely to have more conversions because people will trust this site more than others with ugly websites. In this article, we’ll discuss some aspects of e-commerce homepage design that make it interesting:

Good Use Of Color Combinations

Color combinations are an important part of e-commerce homepage design. They can be used to highlight the main product, the call to action button, and other important information like prices and discounts.

You have to choose colors that go well with your brand identity and website design in order to create an attractive user experience for your visitors.

Call To Action Buttons

Call-to-action buttons are an important part of any e-commerce homepage design. They should be placed in the right place, easy to see and understand, and most importantly, easy to click on.

Here are some tips for creating effective call-to-action buttons:

  • Use contrasting colors such as red or orange against a white background as this makes them stand out from the rest of your content. In addition to being eye-catching, these colors also have strong emotional associations that evoke action (red) or relaxation (orange).
  • Place your button at least 50 pixels away from any other element on your page so that users can clearly see it when they scroll down through their browser window or tablet screen.* Don’t use text labels next to each button because this makes them harder for customers who don’t speak English as their first language – especially those using mobile devices which don’t display text labels very well anyway! Instead just use icons representing each type of product/service being offered by your company (eg., shoes)

Breathtaking Product Stories

Product stories are an engaging way to tell the story of your product. They should be brief and written in a way that is easy to understand but also makes the product sound interesting and exciting. The goal of your product story is to help customers understand why they need this specific type of product, what problems it will solve for them, how it works, etc.

This can be done by using numbers, statistics, or graphs showing how many people use this type of product/service (or even better: why they don’t), who uses them (age group), where they live, etc. This will give potential buyers more confidence in buying from you because they feel like they know what kind of person would buy from you rather than blindly buying something without knowing much about it first.”

Product Image In The Center Of The Page

One of the best ways to make your product page stand out is to put your product image in the center of the page. This not only makes it easier for customers to see details but also makes them more likely to click on it and buy it. You should also make sure that this image is large enough so they can see all of its details and doesn’t just look like a blurry mess when they try!

Another thing that helps sell products is having an eye-catching image (and sometimes even multiple ones). If people want something specific, showing them exactly what they’re looking for will be much more effective than just listing out all of their benefits or features over and over again and don’t forget about relevance either!

Clear And Concise Content

The homepage is the first thing that visitors see when they enter your site, so you want to make sure it’s clear and concise. The content should be relevant to the products on sale, written in a conversational tone and easy to understand. Visitors shouldn’t have trouble navigating through the page or finding what they’re looking for within seconds of landing on your page.

A Way To Catch Customer’s Attention

The homepage is the first thing customers see when they visit your site. It’s an opportunity to catch their attention and make them want to click through or buy something.

  • The homepage should immediately show off what makes your brand unique, such as its products or services.
  • If possible, include a call-to-action button that encourages people on social media platforms (such as Facebook) to share the link with friends or followers on those platforms.


I hope that this article has helped you to understand the importance of e-commerce homepage design. In conclusion, it’s important to keep in mind that the goal is not just to create something that looks good, but also something that works well and keeps customers engaged with your brand.